Booking service for small tour operators
Your customers already have the app. It's WhatsApp.
Tuki takes tour bookings through ordinary WhatsApp conversations. A customer sends a message, Tuki checks your schedule and confirms the seats, and the booking appears in your calendar. No app to install, no forms to abandon.
Talk to us about early access Currently onboarding a small group of pilot operators in Iceland.Operator schedule · Sat
Whale Watching · 10:00
10 of 12 seats bookedHow it works
A conversation becomes a booking. That's the whole product.
Tuki connects your tour schedule to a WhatsApp business number using the WhatsApp Business Platform. Everything below happens in one thread, in the customer's own language, in the app they check twenty times a day.
A customer sends a message
They message your WhatsApp business number the way they'd message a friend: "Any space on Saturday's tour for two?" No account, no download, no booking form.
Tuki checks and confirms
Tuki reads the request, checks it against your live schedule — capacity, departure times, weather holds — and replies with real availability. When the customer says yes, the seats are reserved and confirmed in the same thread.
You see it in your schedule
The booking lands in your Tuki calendar with the customer's name, party size, and the conversation behind it. Reminders, changes, and cancellations all flow back through the same chat.
WhatsApp & your data
What Tuki does with WhatsApp messages — and what it never does
Tuki is built on Meta's WhatsApp Business Platform. We handle conversation data for exactly one purpose: providing the booking service described on this page to the tour operators who are our clients.
What we use
- The content of booking conversations — to understand the request, answer with availability, and confirm or change bookings.
- Customer name and phone number — to attach a booking to the right person and send reminders they've asked for.
- Message delivery status — to know a confirmation actually reached the customer.
- Booking details (tour, date, party size) — shown to the tour operator in their schedule.
What we never do
- Sell or share conversation data with third parties.
- Use messages for advertising or profiling of any kind.
- Message customers who haven't messaged the business first or opted in.
- Keep data longer than needed to provide the service. See the privacy policy.
For tour operators
Built for the operator with four boats, not four hundred.
Big booking platforms take commission and own your customer. Tuki is the opposite: your number, your customers, your schedule — with the busywork handled.
Fewer abandoned bookings
Most travellers give up somewhere between your website and a payment form. A WhatsApp thread has nothing to abandon — the question and the confirmation are ten seconds apart.
A schedule that fills itself in
Capacity, departures, and holds live in one calendar. Every confirmed conversation updates it, so you always know what tomorrow morning looks like.
Nothing to install, nothing to train
Your customers use WhatsApp they already have. You use a simple schedule in the browser. Setup is a conversation with us, not a software project.
About & contact
Made by Codehuggers
Codehuggers ehf is an Icelandic software company building Tuki and the scheduling engine behind it. Tuki is currently in development, working with a small group of pilot tour operators. If you run tours and spend your evenings answering booking messages by hand, we'd like to hear from you.
info@codehuggers.ioPrivacy policy
Privacy policy
Codehuggers ehf · Last updated 26 July 2026
Who we are
Codehuggers ehf ("we", "us") is an Icelandic company, registered at Midskogar 1, 225 Alftanes, Iceland. We provide Tuki, a booking service that lets tour operators (our clients) receive and manage bookings through the WhatsApp Business Platform. For personal data processed through Tuki, the tour operator is the data controller for their customer relationships and Codehuggers ehf acts as a processor on their behalf; for data about operators themselves and visitors to this website, Codehuggers ehf is the controller.
What data we process
- Booking conversations: the content of WhatsApp messages sent to a participating operator's business number, used to understand booking requests and respond.
- Contact details: the customer's WhatsApp phone number and the name they provide, used to attach bookings to the right person.
- Booking records: tour, date, time, party size, and booking status, shown to the operator in their schedule.
- Delivery metadata: message delivery and read status provided by the WhatsApp Business Platform, used to confirm that booking confirmations arrived.
- Operator account data: the operator's business details, schedule, and settings needed to run the service.
Why and on what basis
We process this data solely to provide the booking service: answering availability questions, confirming and changing bookings, sending booking reminders the customer has requested, and showing operators their schedule. The legal basis is the performance of the booking the customer has requested (GDPR Art. 6(1)(b)) and the operator's legitimate interest in managing their bookings (Art. 6(1)(f)). We do not use this data for advertising or profiling, and we do not sell it.
Messaging
Tuki only messages people who have first messaged a participating business on WhatsApp, or who have otherwise opted in to booking updates. Every conversation can be used to change or cancel a booking, and customers can stop messages at any time by saying so in the chat or blocking the number.
Where data lives and who sees it
Messages are transmitted through Meta's WhatsApp Business Platform and are subject to Meta's business data processing terms. Booking data is stored on infrastructure within the EEA. Data is visible only to the tour operator whose customer the data concerns and to us, to the extent needed to operate and support the service.
Retention
Booking records are kept for as long as the operator needs them for their bookings and any legal obligations (such as accounting), and are deleted when no longer needed. Conversation content is retained only as long as required to provide the service and handle the booking it concerns.
Your rights
Under the GDPR and the Icelandic Data Protection Act, you can request access to, correction of, or deletion of your personal data, object to processing, and lodge a complaint with the Icelandic Data Protection Authority (Persónuvernd). For requests about a booking, you can also contact the tour operator directly. To exercise any of these rights with us, email info@codehuggers.io.
Changes
If this policy changes in a way that matters, we will update this page and the date above.